Reliance MediaWorks making inroads in Bollywood

Among the several such studios in the field, Reliance MediaWorks Ltd, has become one of the key studio to bring high-end technology and service support to the Indian Film Industry. On scratching the surface to find what goes in increasing a film’s appeal other than direction and acting, it is the unsung dynamics of good DI, high-end camera and shooting equipments, and VFX that also call the shots these days.. Kahaani and Barfi, the films that have won the maximum awards and nominations last year, be it the Filmfare or Screen Awards or Zee Cine awards while Zindagi Na Milegi Dobara did the same at the IIFA 2012 Awards and I Am at theNational Awards. A closer look reveals that while Kahaani, Zindagi Na Milegi Dobara and Rowdy Rathore were the films that were not only shot on film cameras provided by Reliance MediaWorks but also had their Digital Intermediate, VFX, Processing as well as Digital cinema mastering done at the Reliance MediaWorks studio. Similarly, Reliance MediaWorks provided cameras for Barfi and Ek Main Aur Ek Tu and also provided services for their Digital Intermediate, Processing, and Digital Cinema mastering needs. Oh My God was processed at Reliance MediaWorks while Dibakar Banerjee’s Shanghai relied on Reliance MediaWorks for its DI, VFX, Digital Cinema Mastering and VFX. The studio, which has off late started providing special services on film trailors and promotions worked for I Am, a National award winner besides the DI, Processing and Digital Cinema Mastering services. Singham awarded for best action used the sound stages of Reliance MediaWorks for a song shoot as well as got its DI, Processing and DC Mastering done at its facilities. Chiller Party, on the other hand, that won the Best Children’s film National Award, got its processing and digital cinema mastering done at Reliance MediaWorks. And the list goes on….. Reliance MediaWorks ensured that India is not left behind and has brought the best of the world Film making technology to the Indian market by offering world class Shooting studios-Sound stages, camera equipments, 4K DI, best of VFX technology and Digital Cinema Mastering at the door step. Congratulating the award winners and the nominees on behalf of Reliance MediaWorks President Film Post Production Services Krishna Shetty said, “2012 has been a good year for the Hindi film industry both in terms of blockbusters and cinema with critical acclaim. Reliance MediaWorks has worked for an array of films like Barfi, Kahani, Ek Main Aur Ek Tu, Khiladi 786, Agneepath amongst others, and has contributed with its various service touch points to about 70-80 per cent films made in the Hindi film industry in 2012. The company is confident on continuing this magic in the current year.” It is observed that Reliance MediaWorks has not only made significant contributions as solutions provider to most films that won various awards in 2012 but also to the ones that got nominated! This possibly shows a trend that to make a good film you also need an advanced technologically and a reliable services partner.