Yash Raj Films releases Detective Byomkesh Bakshy's Pre-Teaser On Vine

Detective Byomkesh Bakshy
The wait is finally over! Yash Raj Films released the teaser of their much-awaited film “Detective Byomkesh Bakshy” at midnight, but the fans had a special case to crack before unveiling the film’s first look. To titillate their fans, YRF released three six second pre-teaser videos of Sushant Singh Rajput starrer “Detective Byomkesh Bakshy” on Vine as clues leading to the midnight release of the teaser. This marks a one-of-its kind teaser innovation using digital as a platform. Riding on #ExpectTheUnexpected as the central theme, these six seconder videos gave out different aspects of the teaser – war, mystery, detective! As Vine has been acquired by Twitter, the micro-blogging site appreciated the creative use of the platform too. Pratiksha Rao, Head of TV& Entertainment, Twitter India: “Users across the world have innovated on Vine in very interesting and unique ways by using the the loop of six seconds of video creatively. We are delighted to see the creative use of Vine by Yash Raj Films to provide movie fans an exclusive glimpse of their upcoming production." Since majority of the crimes happen in the middle of the night, the makers took a strategic decision of releasing the teaser at midnight. A teaser like a teaser should be! Sushant Singh Rajput will essay the lead role and will be pitted against an evil genius, who is out to destroy the world. Presented by Yash Raj Films, “Detective Byomkesh Bakshy” has been directed and produced by Dibakar Banerjee, and is slated to release on 13 February 2015.
Like
0
Love
0
Haha
0
Yay
0
Wow
0
Sad
0
Angry
0

About Author

Submitted by TellychakkarTeam on Wed, 10/22/2014 - 17:50

Add new comment

Tellychakkar Google News Follow
Top Stories

MUMBAI: Actor Shah Rukh Khan was busy all of 2023 and he is yet to go on sets this year for his…

MUMBAI: Urvashi Rautela enhances oomph quotient in her enchanting swimsuit avatar worth 5 lakhs ,…

MUMBAI:Elvish Yadav made headlines as he emerged as the winner of Bigg Boss Season 2, where he won…

MUMBAI: After Archana Puran Singh recently shared a glimpse of The Great Indian Kapil Show season…

MUMBAI: Kundali Bhagya is produced by Balaji Telefilms which airs on Zee TV. It began with the…

Recent Stories
Latest Videos