After experimenting Bidaai, Yeh Rishta back to a five-day week

With the strategy to generate more TRPs, Star Plus experimented with its flagship shows Bidaai and Yeh Rishta Kya Kehlataa Hai by airing them all seven days a week. Unfortunately, the game plan didn’t work and the shows only slid down on the TRP scale. And now the channel after reviving its plan has decided to bring the two shows back to its normal schedule and the shows starting next week will air five days a week, i.e. from Monday to Friday at 9:00 and 9:30 pm respectively.
With the strategy to generate more TRPs, Star Plus experimented with its flagship shows Bidaai and Yeh Rishta Kya Kehlataa Hai by airing them all seven days a week. Unfortunately, the game plan didn’t work and the shows only slid down on the TRP scale. And now the channel after reviving its plan has decided to bring the two shows back to its normal schedule and the shows starting next week will air five days a week, i.e. from Monday to Friday at 9:00 and 9:30 pm respectively. Informs a source, “There is no viewership for daily soaps during weekends as people opt for reality shows and this was affecting the loyal viewership of the two shows all the more. One is also of the opinion that missing out on the episodes that aired during the weekends could have left the viewers clueless about the flow of the show. It seems the channel has taken all this into consideration and got the two shows back to their original status.” We tried contacting Anupama Mandloi, Sr. Creative Director, Star Plus, but she didn’t reply.
Like
0
Love
0
Haha
0
Yay
0
Wow
0
Sad
0
Angry
0

About Author

Submitted by TellychakkarTeam on Fri, 11/13/2009 - 19:15

Add new comment

Tellychakkar Google News Follow
Top Stories

MUMBAI : Yeh Rishta Kya Kehlata Hai is one of the top shows and is getting more interesting with…

MUMBAI : Akshay Kharodia became a household name for his role in star Plus' show Pandya Store.

MUMBAI : Manisha Rani needs no introduction as she is one of the most loved and celebrated…

MUMBAI : With the release of Iss Ishq Ka Rabb Rakha, a new project from Star Plus that stars…

MUMBAI : Star Plus’ new show Deewaniyat explores the complex, entwined lives of ardent lovers as…

Recent Stories
Latest Videos