After experimenting Bidaai, Yeh Rishta back to a five-day week

With the strategy to generate more TRPs, Star Plus experimented with its flagship shows Bidaai and Yeh Rishta Kya Kehlataa Hai by airing them all seven days a week. Unfortunately, the game plan didn’t work and the shows only slid down on the TRP scale. And now the channel after reviving its plan has decided to bring the two shows back to its normal schedule and the shows starting next week will air five days a week, i.e. from Monday to Friday at 9:00 and 9:30 pm respectively. Informs a source, “There is no viewership for daily soaps during weekends as people opt for reality shows and this was affecting the loyal viewership of the two shows all the more. One is also of the opinion that missing out on the episodes that aired during the weekends could have left the viewers clueless about the flow of the show. It seems the channel has taken all this into consideration and got the two shows back to their original status.” We tried contacting Anupama Mandloi, Sr. Creative Director, Star Plus, but she didn’t reply.