Grazing Goat goes digital; launches India's first Hindi channel on fashion on YouTube

To keep up with the age of contemporary advances, Akshay Kumar and Ashvini Yardi’s production banner Grazing Goat Pictures has launched Grazing Goat Digital. After the launch, the first exciting venture to emerge is FOMO Fashion On My Own, India’s first Hindi fashion channel that lets trend-conscious women transform into glamorous goddesses without having to step into a salon on the YouTube channel. The fashion channel will cater to women aged between 15 to 34 and will provide them with the latest trends, tips and tricks of the fashion trade. The channel broadcasts step-by-step tutorials on such subjects as hair styling tips, make up tutorials, getting the look of your favourite celebs and more. Commenting on the launch of their new digital channel, co-founder of Grazing Goat Pictures Ashvini Yardi commented, “Grazing Goat Digital is proud to present FOMO Fashion On My Own, India’s first Hindi fashion channel in association with YouTube, targeted at women not only in metros but even in smaller towns who have the fashion sense but not the required facilities at their disposal.” “FOMO will be catered in Hindi to reach a wider audience and will also available in English. It’s not very cost effective for women to visit a salon each time they desire a particular look hence they can watch it anywhere at any time and still manage to look a million bucks,” she added. The channel, that will be broadcasting videos in Hindi and English, will upload new episodes every Monday.