Life OK completes two years; Head Ajit Thakur talks about the channel's journey and future plans

Running successfully and charming its viewers with distinguished shows on television, Life OK today (18 December 2013) has completed two successful years in business. Expressing his happiness, Ajit Thakur, General Manager, Life OK said, “Today, we feel tired and inspired. Tired because of the hard work we have put in this competitive industry and inspired because we stuck to what we wanted to do. When I first joined Life OK, I was given the responsibility to level-up Life OK as one of the biggest rivals to Star Plus, our parent channel.” “We started Devon Ke Dev…Mahadev to revive the mythological genre which was almost dead two years back and now we can see the change. Synonymous to that is Hatim, our new launch, where we are making an attempt to revive the fantasy space,” he added. With its out of the ordinary line-up of shows on television, Ajit is of the opinion that every channel presents the regular saas-bahu drama, but Life OK has consistently experimented with new concepts thereby presenting its viewers something unique and distinguished. Ajit attempts to bring in a larger change in Life OK and he joined the channel with an aim to deliver something which was more than just entertainment. “We decided not to run a single saas-bahu show on our channel which in-turn posed a bigger risk for us. In an attempt to present something unique, if one show was a hit, the other three were failing. I do not have something against the saas-bahu genre but I believe there are other enlightening ways of presenting a drama.” Tellychakkar.com wanted clarity on what went wrong with few shows such as The Bachelorette India and Do Dil Ek Jaan which did not work for the channel. Ajit shared with a smile, “Look, we had to take a leap in Kaisa Yeh Ishq Hai…Ajab Sa Risk Hai because we had to make way for The Bachelorette India. We could have just got-away by featuring a singing-dancing show but we did not. We also made sure of not aping the American show, The Bachelor and focused on progressive society trends where a woman gets to choose her mate. Also though it did not do well in India, the show was a big hit in the international markets namely UK, US and Canada. With regards to Kaisa Yeh Ishq Hai…Ajab Sa Risk Hai, I am sure it will do good with interesting tracks lined-up. Unfortunately, Do Dil Ek Jaan did not do very well, but thanks to the loyal fan base the show has created, the producer (Nautanki Telefilms) has faith and we have given it a second chance. We have to be open to experimenting or else we will be left with nothing but singing dancing and usual daily soaps on Life OK.” On what does the channel plan in the coming year? “Well, we will make a bigger impact. We plan to launch six new shows of different genres, some of them being international adaptations and period dramas. So stay hooked to Life OK.” Sounds interesting!!! We wish Life OK a blooming future with its exclusive and unique line-up of shows.