Indian boys can boost their action and adventure streak as the wildly popular Teenage Mutant Ninja Turtles franchise, a smashing success for Nickelodeon globally, will hit the Indian shores this summer. The all time favourite reptilian brothers will be seen tackling bigger villains and tastier pizza than ever before on the treacherous streets of New York, with a new look and a new catchphrase.

Nickelodeon India has a diverse portfolio in the kid’s consumer market with its popular toons and is now set to introduce its own sub brands in the Indian market – Nick Explore, Nick Sports and Nick Action. The first edition from this kitty is ‘Nick Explore’ in association with Mexus Education.

Nickelodeon’s recently launched new show Motu Patlu is creating waves through its path-breaking on-ground initiatives and promotional campaign. The channel has left no stone unturned in its bid to get kids hooked onto its second home-grown animated show. Apart from <em>Motu Patlu</em> being the top priority for promotions on the network, the campaign will ensure optimal reach though an extensive media bouquet that includes various on-ground activities and strategic promotional partnerships.

Kid expert Nickelodeon India & Home Entertainment Company Radical Enterprises; have teamed up to bring a new range of DVDs of Nickelodeon’s dhinchak hero – Keymon Ache. This range also marks the first Keymon Ache product launch in India.