Nickelodeon’s ‘Keymon Ache’ season 1 now on DVDs

Kid expert Nickelodeon India & Home Entertainment Company Radical Enterprises; have teamed up to bring a new range of DVDs of Nickelodeon’s dhinchak hero – Keymon Ache. This range also marks the first Keymon Ache product launch in India. The brand tie-up with Radical Enterprises introduces the popular magical character Keymon Ache on DVDs priced at Rs. 149/- each, with a set of 5 different titles to choose from. These fun collectibles are available at Landmark, Reliance Time Out, Hypercity, Music World and other prominent retail chains. Keymon Ache will also promote the range himself across key cities in India. Keymon Ache, the show, launched in May 2011 on Nickelodeon and is India’s first local, non-mythological contemporary show. It is based on the extraordinary life of an ordinary 9-year-old boy Rohan Tendulkar, accompanied by his set of magical toy friends! The show is a modern day pot-boiler that has strong themes of friendship, family values, honesty and morality, yet holding on to the strong flavour of humour at its best! Through the new endeavour for kids, Nickelodeon promises hours & hours of Keymon’s crazy antics and magical tricks – Bollywood style! The home entertainment range is designed keeping in mind the young audience and includes titles like In Da House, Dance Dance, Aal izz well!, Filmi Chakkar and Dabangg Keymon. The collectibles are available in Hindi with 6 episodes each. Kids can sit back at home and watch Keymon’s rapping, dancing and epic mimics! Commenting on the tie-up, Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media Pvt Ltd said, “With the launch of these DVDs, die-hard Keymon Ache fans can now watch their favourite show at their convenience, again and again. Radical Enterprises has done a great job in creating DVDs that match the essence of the show in every aspect - packaging, pricing and promotions.” Added Satish Khemchandani, Partner - Radical Enterprises, “We’re excited about partnering with Viacom 18 and bringing out great kids programmes like Keymon Ache on home video. With the Bollywood theme and cool Keymon merchandise with each DVD, I think the kids should have a lot of fun with this series.” Taking the initiative a step further, Radical Enterprises has also joined hands with Akshara Foundation, an NGO working on children's issues, and a portion of the sales from each Keymon Ache DVD will go to the NGO towards the education of underprivileged children.