Nickelodeon joins hands with Mexus Education to launch edutainment toys under 'Nick Explore'

Nickelodeon India has a diverse portfolio in the kid’s consumer market with its popular toons and is now set to introduce its own sub brands in the Indian market – Nick Explore, Nick Sports and Nick Action. The first edition from this kitty is ‘Nick Explore’ in association with Mexus Education. The Nick Explore range of hands-on-learning toys and instructive games exposes kids to the fundamentals of science & technology thus increasing their imagination and analytical skills. These edutainment toys are targeted at 8 years and above, with 24 different models and priced from Rs. 199 to 2499. Nick Explore includes toys like rocking chairs, quad bikes, 360 degree cannons, walking robots, retro planes, earthquake meters and many more. The components in all the toys are interchangeable, re-usable and come with infinite possibilities of making new models and machines. The range will be available at Hamleys, Landmark, Reliance Time Out, Shoppers Stop, Beanstalk and several toy stores across the country. ‘Nick Explore’ promises to be fun while it encourages active play & high engagement value amongst children. The toys give kids an opportunity to develop a constructive mindset, increase creativity, logical thinking and are DIY (Do-It-Yourself) too; so children get an opportunity to engineer the toy themselves, right from scratch! Speaking on the launch of Nickelodeon’s sub brands, Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media Pvt Ltd says, “This collaboration marks our entry into a new domain – both from a brand as well as a category perspective. The ‘Nick Explore’ range of kits, developed by Mexus Education, will help unlock the creative potential in older kids, while exposing them to basics of science in a manner that’s fun and interactive.” Rohit Jain, Managing Director - Mexus Education adds, “We are delighted to launch our latest innovative designer toys as Nick Explore. This is in continuation with our efforts of making learning enjoyable for kids. Nick Explore series will give a new dimension to the way kids perceive toys and studies by delivering the rare mix of analytical skills and creativity. Now kids can make new designs everyday and experiment with their ideas to make real machines and life size models with world class quality components in Nick Explore products.” Nickelodeon’s association with Mexus Education will include a 360-degree marketing promotion that will include on-air promotion, on-ground activities, digital and radio that will help in consumer engagement. The new product range will be promoted through various social media platforms on Facebook, Twitter as well as on the Nick India website. There will also be contests and retail promotions planned around the range.