Sony Entertainment Television has not really managed to get the TRP charts ringing with their recent fiction launches, <em>Amita Ka Amit</em> (Swastik Productions), Anamika (Trishula Productions) and <em>Dil Ki Nazar Se Khoobsurat</em> (Shashi-Sumeet Mittal Productions Pvt. Ltd). With all their hopes pinned on <em><a href=http://www.tellychakkar.com/slideshow/launch-sony-tvs-chhanchaan>Chhanchhan</a></em> which will get Sanaya Irani back to television, Optimystix has given the channel exactly ‘what the doctor ordered’.

Yesterday, Indiantelevision.com flashed the news of Sony Entertainment Television appointing <a href=http://www.tellychakkar.com/news/vivek-bahl-appointed-network-advisor-content-viacom18>Vivek Bahl</a> as its Chief Creative Director. Henceforth, Bahl will be responsible for the overall programming of the Hindi general entertainment channel.

Viacom18 Media Pvt. Ltd. Today (17 May 2012) announced the appointment of <a href=http://www.tellychakkar.com/news/why-imagine-tvs-vivek-bahl-shying-away-media-after-channels-closure>Vivek Bahl</a> as the Network Advisor Content. As a part of this new role, Vivek's immediate focus will be to work on the regional channels the group plans to get into. Besides he will also play a strategic role in planning, development of new content. He will report to Raj Nayak, CEO – Colors and will have a parallel line of reporting to the Regional Head.

Vivek Bahl was ambitious and hopeful when he was appointed as the Chief Content Officer of <a href=http://www.tellychakkar.com/news/imagine-tv-shuts-down>Imagine TV</a> by Turner. He was meeting a lot of producers and was coming up with strategies and content with which he hoped to surge ahead in the race of TRPs. But all plans proved futile with Turner’s sudden decision to pull the plug on Imagine TV. Since then, Vivek, who doesn’t carry a mobile phone, has been staying away with the media and has not come on record to state his views on the move.