Colors launches Khatron Ke Khiladi - The Game

Following the successful launch of Khatron Ke Khiladi – Darr Ka Blockbuster, Colors is all set to enhance audience engagement with the launch of Khatron Ke Khiladi – The Game. Through this 3D interactive game, the channel will recreate the Khatron Ke Khiladi experience for the show’s loyal viewers who have been supporting the show since its on-air launch. Khatron Ke Khiladi – The Game will be available for free download on the iOS and Android platforms to Indian audiences. Khatron Ke Khiladi – The Game is a reflex-testing challenge addressing the fear of heights amongst players as they balance their avatars on a tight rope above the concrete jungles of South Africa, braving tough conditions like wind force and oscillations. To further engage audiences, the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini. Speaking about the launch of the game, Vivek Srivastava, Digital Head – Colors, said, “Digital strategies, today, go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship. We have tasted success when we introduced an interactive 3D mobile game for 24 which was featured as the top game across platforms with over half a million downloads. With the launch of Idea presents Khatron Ke Khiladi – The Game, we are looking forward to bringing the audiences’ biggest fears to their fingertips through a thrilling entertainment experience that is deeply seated in agility and balance.” Khatron Ke Khiladi – The Game is an adventure-based interactive mobile game which allows a player to raise their scores basis the distance they are able to cover while they balance on a tight rope while facing grave weather conditions. Every stage of the game also enables players to earn varied power-ups such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game. The Game also features some incredible in-app purchases including merchandise such as shoes and track suits for their avatars with the bonus that they earn. During the course of this highly-addictive game, players will be able to gain multiple levels of achievement starting from Baby Steps for the first-time players to Champion, Unstoppable and even Obsessed for more seasoned players. Users can download the Game by sending an sms KKK to 56882 to get the link to download the game or download it from Google play store or Apple Play store.