MUMBAI : A small jewelry brand has accused actress and social media fame Avneet Kaur of fraud after she reportedly broke many commitments to give them credit for their products. When the company's official Instagram account, Rang, posted critical screenshots of their interactions with the actress, controversy broke.
(Also read: Avneet Kaur talks about Dance India Dance days and breaks her silence on why she is away from television
As per the brand's social media posts, Avneet Kaur agreed to work with them while on a recent European tour. She allegedly wore multiple pieces of the brand's jewelry throughout her visit and even showed them off in her Instagram posts.
However, trouble brewed when the brand realised that Avneet had not fulfilled her promise to credit them in any of her posts featuring their jewellery. Upon being contacted by the brand for acknowledgement, Avneet allegedly assured them that she would make the necessary posts. Despite these assurances, the brand claimed that no such credits appeared.
Avneet then offered to pay for the pieces she had worn. Subsequently, an invoice was sent to her, but she allegedly did not respond for over a month. Screenshots of the conversations between Avneet and the brand's public relations team have gone viral on social media platforms.
The brand posted the following on Instagram on August 6, "Throughout her month-long European vacation, Avneet wore our jewellery a total of seven times. Despite wearing RANG alongside high-end brands like Dior and Vivienne Westwood, she only tagged these luxury brands in her posts, misrepresenting them as the sole source of her accessories."
"The stylist said she spoke to Avneet, who agreed to credit our brand in a different post with another outfit. However, when Avneet posted again, she still did not give credit. We then messaged the stylist once more, asking why Avneet hadn't credited our brand. Avneet replied to the stylist, saying: 'Hey I'll pay them How much is it'. We responded by explaining that it wasn't about the money but about sticking to what was decided and the reason we sourced the jewellery for Avneet," they added.
"This cavalier approach raises concerns about how some public figures exploit brands & stylists, relying on their influence to bypass mutual understandings. With over 30 million followers, Avneet's actions show a troubling disregard for the value and effort brands & stylists invest in these collaborations. We expected integrity and professionalism but faced exploitation," their post further mentioned.
Avneet Kaur has not yet responded to the charges brought out by the jewellery brand against her. Avneet's most recent appearance in a film was in Luv Ki Arrange Marriage, starring Sunny Singh.
(Also read: Crime Patrol actors who are now some of the most POPULAR CELEBRITIES in the entertainment industry!
Stay Tuned to TellyChakkar for more updates!
Credit- Free Press Journal
Add new comment