MUMBAI: BookMyShow, India’s leading entertainment destination, today unveiled its latest brand campaign ‘Entertainment Ki Nayi Bhasha’, highlighting the company’s vast array of out-of-home entertainment offerings. Over the years, BookMyShow has transformed India’s entertainment ecosystem, catering to audiences across demographics and becoming the go-to destination for all things entertainment, including movies and live experiences. Reinforcing BookMyShow’s role in curating and bringing to India, several first-of-its-kind entertainment offerings for its users, the company also revealed its brand new tagline - It All Starts Here.

‘It All Starts Here’ traces the company’s two decade long journey, mapping its evolution from an online ticketing giant to full stack management of entertainment experiences, shifting from a transaction-only offering to a discovery engine that enables wholesome and varied experiences in the out-of-home entertainment ecosystem.

This campaign has been launched through a specially made film capturing the spectrum of emotions and reactions of people when they consume a live entertainment experience, across genres. The film that will be aimed at audiences pan India has been shot in multiple languages including English, Hindi, Tamil and Telugu.

“Over the last two decades, BookMyshow has been at the forefront of delivering unparalleled entertainment experiences, first as India’s largest online ticketing platform and over the years, as facilitator and curator of global and home-grown live entertainment experiences. We have been committed to ensuring the best in class out-of-home entertainment, by bringing marquee experiences including movies, live music concerts, theatricals, stand-up comedy, sporting extravaganzas and much more, for Indian audiences. BookMyShow’s new campaign Entertainment Ki Nayi Bhasha, is a further step towards introducing all audiences to each of these entertainment categories and our role right from offering the ease of a transaction to completing the entire consumer experience of the entertainment they choose on our platform. It cements BookMyShow’s position as India’s go-to entertainment destination, where for entertainment-lovers, It All Starts here,” said Marzdi Kalianiwala, Head - Marketing and Business Intelligence, BookMyShow.