Channels vie for 24 April launch!

It'll be the sweetest April ever for television viewers this season! The final week of this month will see the launch of as many as five new shows, with four shows clashing on the same day -- 24 April! Interestingly, all of them are primetime shows and will be vying for the attention of the same set of viewers. The one hour starting 9 pm will thus be the most closely fought television battle ever! While Sony's Aisa Des Hai Mera (9 pm) and Thodi Khushi Thode Ghum (9:30 pm, Mon-Thurs) has an interesting jamboree of cast and an equally interesting storyline, Zee's Jab Love Hua is sure to interest viewers as it comes fom Tony and Deeya Singh, who have tasted success with shows like Jassi Jaisi Koi Nahin. Another show that's widely awaited is the multi starrer on Star Plus, Viraasat. Produced by Ravi Chopra this show stars Amarr Upadhay, Rohit Roy, Sangeeta Ghosh, Pooja Ghai, Sanjit Bedi, Aman Verma and Kiran Kumar. The chemistry between these fine actors will be a treat to watch! Sony's Aisa Des Hai...will be in direct comeptiton with the Star Plus show and both have to put their best foot forward to outwit the other. While Sony is extensively running promos of their show, the campaigns for Viraasat have not even begun! But knowing Star Plus, there's sure to be a trump card up their sleeve! We ask noted numerologist, Sanjay B Jumaani to throw light on the 24 April bonanza on television. "24 is ruled by Venus, which is the ruling planet for ntertainment and media. The day is ruled by the number six which is a very good day!" says Jumaani. Jumaani further adds that from the above mentioned shows, the shows based on love will definitely do well. Although, he points out that in the final count the performance will depend on the content and quality of the shows. One other show is in the news these days -- Sab's Twinkle Beauty Parlour. Although, the channel's reluctant to reveal the date of the launch (we are now wondering if it has been postponed deliberately) but conceded that it'll be soon be after the 24 April launches. The reason it's a heavyweight as far as April launches are concerned is because it has powerhouse performers like Narayani Shastri, Maninee De, Smita Bansal and Manasi Verma, all under one roof! What's gaining eyeballs is also the lavish outdoor campaign that has been undertaken to promote the show -- the oneliners are catchy and earthy, appealing to the masses! All in all, the viewers are spoilt for choice this season and surely, this is one television viewing experience that people will be looking forward to explore!