MUMBAI: Co-founder of the digital content platform SIT, founder of the women’s community Being Woman, cancer survivor, podcaster, and TV actress Chhavi Mittal has now added another feather to her hat. She has joined Uptodd, a fast-growing parenting solutions company, as an investor, brand ambassador, and strategic advisor. Adding parenting solutions advocate to her kitty now, she will be actively sharing her insights on conscious parenting and will raise awareness about Uptodd’s holistic child development programs across India. Chhavi, a mother of two, has always been known for her strong views on subjects that are close to her. Through this partnership, she will work closely with the brand to amplify its vision of supporting parents during the crucial 0–5 year journey of a child’s brain and emotional development. “As a mother, I deeply understand the challenges parents face in making the right choices for their child’s growth. Whether its 12yo Areeza or 5yo Arham, the milestones change, as do the hurdles. Uptodd’s mission to empower parents with science-backed tools and practical solutions really resonated with me. I myself am a Waldorf educator and follow the same principles at home too. Which is why this association is a natural fit,” she says. Uptodd is already making waves with its specially curated toy kits and expert-backed development programs for infants and toddlers. It also offers continuous support via its parenting app. The platform is available on both the Uptodd website and mobile app, offering personalized parenting programs for parents. The company has rapidly gained traction with parents across India and is gearing up to expand its offerings into related categories, including baby nutrition. The collaboration with Chhavi Mittal marks a significant milestone as Uptodd strengthens its position as a leading name in India’s parenting ecosystem.
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