MUMBAI : Truly taking it to the next level, the recent Flix First Premiere of Jumanji: The Next Level on &flix and a simulcast on Zee Cinema clocked 34Mn impressions {BARC | All India 2+ | 27th June 2019 – 26th June 2020 | Zee Cinema (SD + HD), &flix (SD + HD)}. Scaling to the top as the biggest premiere for Hollywood movies released in the last 12 months, the simulcast marked yet another milestone and set new category benchmarks. Enabling countless movie aficionados to experience the First Day First Show feeling at home, the biggest action-adventure franchise saw immense positive reception from fans who tuned-in for the premiere on Sunday, June 21st. Available in English, Tamil Telugu and a Hindi simulcast on Zee Cinema, viewers were truly able to #LeapForth and experience the cinematic brilliance at the comfort and safety of their homes.
Marking another feat, &flix and Zee Cinema together roped in 10+ major brand partners like Kia, Ariel, Amazon, Airtel 4G, Xiaomi, Protinex, Savlon, Tide, Bingo Potato chips, Hyundai Creta, Behrouz Biryani, Bharat Matrimony and Cinthol who came onboard for the premiere and simulcast in Hindi. As an extension to the First Day First Show at home campaign with comic José Covaco that delivered 9 Mn+ views, the channel also hosted an interactive IG live with the ace comic who engaged with fans garnering over 60K+ views, just before the premiere went on air.
Speaking about the success of the premiere, Kartik Mahadev, Business Head, Premium Cluster, ZEEL said, “As a young channel that was launched with the aim to disrupt the category just 2 years ago, &flix has consistently moved the needle in making the English movies genre exciting for the consumer. The long wait for Hollywood movies from their theatrical release to premieres on television stood out as a consumer challenge in the English movies genre. We addressed this challenge through our marquee offering #FlixFirstBeforeAmerica and have been able to bring some of the biggest Hollywood blockbuster premieres within a window that is nearly half of category benchmarks.
(ALSO READ: 'Jumanji: The Next Level' beats 'Mardaani 2', 'The Body' on day 1)
What brings us immense joy is the value our customers derived from the premiere of Jumanji: The Next Level that delivered an incredible 34 Mn reach. In the coming months, we will continue to delight our viewers with blockbuster premieres of Bad Boys For Life and Fantasy Island in the pipeline and thereby deliver value to our customers.”
Launched with the proposition of #LeapForth, the channel has always catered to viewers fired up with the desire to break out of monotony and explore unlimited possibilities. By bringing the biggest Hollywood blockbuster premieres within the shortest window from their theatrical release, &flix truly satiated viewers’ hunger for Hollywood by reducing the wait to almost half. Since inception, the channel has consistently set newer benchmarks with the premiere of ‘Jumanji: Welcome To The Jungle’ clocking over 234 GTVTs and making it to the top 5 premieres of 2018 on BARC. Continuing the momentum with its marquee property ‘Flix First Before America,’ &flix has brought the best of Hollywood to viewers with top-rated blockbusters such as ‘MIB: International’, ‘Once…Upon A Time In Hollywood’, ‘Brightburn’ and ‘Spider-Man: Far From Home’ among others.
(ALSO READ: 'Jumanji: The Next Level' is fun on the run )
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