Producer J D Majethia speaks out on Byaah Hamari's low ratings

Sony Entertainment Television bosses must be in a fix. Why? Well…they had shunted the not-so-highly-rated Kuch Toh Log Kahenge (Director’s Kut) from 8 pm to 11 pm and brought in Byaah Hamari Bahu Ka (Hats Off Productions) with tall talks of changing the grammar of saas bahu shows. However, this serial about the remarriage of Rajnibala (Shrenu Parekh) has been rating quite badly (0.4 TVR ). When we spoke to producer JD Majethia, he accepted that the show is not doing well. “Our research indicates that the public did tune in attracted by the unusual theme of the remarriage and wanted to know why. But when they saw husband Krish (Gaurav Khanna) romancing Paulomi (Benaf Dadachandji) they got turned off. Hence, we went back to the drawing board and hastened the marriage of Krish to Rajnibala. We originally planned to have the above marriage later. We cut a lot of the extra stuff, and will now move the story to the take off point as why does the family want Rajnibala get remarried. ” JD, who has been a participant on Survivor India airing on Star Plus, added one more reason for the low ratings which could be, “the highly competitive 8 pm slot. You need to appreciate the fact that we have to face off with Punar Vivah on (3 TVR), Iss Pyaar Ko Kya Naam Doon (2.8 TVR) and others.” Sony, Head of Fiction, Virendra Shahane also accepted that initial numbers were low, “as it took time to set up the show and now things will go full steam once the original story kicks in.” Virendra also does not think that the initial low numbers will affect the future chances as “if we have a good story numbers will come.” We also hope the same Virendra and wish all the very best to J D!!!