MUMBAI: Social media has become extremely popular and has provided a platform for many aspiring artists to display their talent. It has opened doors for fans to become a part of their favourite stars' life.

TV actor Ayub Khan, who is currently seen in Ranju Ki Betiyaan, says social media has become an industry in itself with influencers creating huge economical possibilities on social media platforms.

Sharing more about this, Ayub says, "Social media has given a platform to those, who sometimes are too far down the line in being recognised for their talent. For the artist, there is a very relevant saying "jo dikhta hai, wohi bikta hai" (only if you are visible, will you be saleable). Gone are the days where one had to wait to get a chance to be seen on the silver screen or the idiot box. Many actors have become successful just by creating their content on social media."

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Talking about his co-actor using social media to engage with the audience, he says, "I as an actor find it commendable when my co-actor (Deepshika Nagpal) diligently makes time to make content for her platforms. Usually, our sets are brimming with her creativity and ideas, the moment the directors call out ‘CUT’ and lighting begins, which gives her enough time for her creative juices to begin flowing, for her next post on social media."

Ayub also adds, ''I am envious of many of the artist's enthusiasm and energy who I see regularly around me, creating their content, to keep the millions of fans following them, engaged with their content. But not envious enough to push myself to do the same (unfortunately)."

We are sure his fans are eager to see him join social media platforms.
Ranju Ki Betiyaan is a heart touching story of a single mother Ranju and her struggles of raising 4 daughters in a patriarchal society.

It delves into the various societal issues faced by single mothers, and will witness Ranju empowering herself to raise her four daughters single-handedly to help them achieve their dreams.

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Stay tuned to this space for more updates on the show. 

Credits: TOI