Over the years…Indian television has widened its horizon in terms of content. Colors has also entered the domain of differentiating content and in an attempt to take the initiative further…the channel will air a documentary, <em>Zindagi Abhi Baki Hai</em> which will depict the life and moment of ace cricketer Yuvraj Singh when he was battling cancer.
Via Yuvraj, the makers will create more awareness about the fatal disease and will highlight the three stages of cancer and the way a patient can tackle it. The documentary will be aired in three parts.
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Wed, 09/05/2012 - 16:34
Over the years…Indian television has widened its horizon in terms of content. Colors has also entered the domain of differentiating content and in an attempt to take the initiative further…the channel will air a documentary, Zindagi Abhi Baki Hai which will depict the life and moment of ace cricketer Yuvraj Singh when he was battling cancer.
Via Yuvraj, the makers will create more awareness about the fatal disease and will highlight the three stages of cancer and the way a patient can tackle it. The documentary will be aired in three parts.
The channel has shot certain part of the project with Yuvraj but they are yet to complete it. Date of telecast will soon be finalized.
Colors’ CEO Raj Nayak said about the initiative, “Yes, we have decided to work with Yuvraj. Colors has always been churning out content which are socially relevant. This is not a step to earn more TRPs but to create a difference in the society”
We will soon come up with more updates!!!
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