IIFA set to take America by storm

Come April 23rd, the Indian Film fraternity will take the United States by storm, as the 15th edition of the IIFA Weekend and Awards will play out from the 23rd to 26th in Tampa Bay, Florida. And the performances lined up to please film aficionados are no less grand. Tampa Bay will bear witness to superstar, Hrithik Roshan’s signature moves as the ace performer takes to the dance floor of IIFA after almost a decade. Speaking on his performance, Hrithik said, “I have been a part of many IIFAs where I have performed at different locales. IIFA was in fact my first international performance and something I have always treasured. I am honoured to be a part of this major milestone in IIFA’s journey as they venture into the United States of America, showcasing our film industry in Tampa Bay this year.” Roshan has previously performed at IIFA in Sun City, Singapore and Colombo. This will be his first performance in the US in a decade. This year, IIFA Awards will see the reappearance of one of its best hosting duos, actors Shahid Kapoor and Farhan Akhtar. After their successful hosting stint in Singapore, the actors will reprise their roles this year. Speaking on hosting, actor Farhan Akhtar said, “IIFA’s exalted platform has always given me an adrenaline rush. Having received immense love and appreciation for my previous stint as host, I am excited at the prospects of hosting another year of the spectacular celebration.” Playing host for the third year running, Actor, Shahid Kapoor added, “Hosting IIFA always makes me happy, as it is a chance to interact with the entire film fraternity that gathers together, IIFA is the most prestigious award ceremony which honors the best of our Industry.” Dance guru, Shiamak Davar will also be a part of IIFA this year as the event’s official choreographer. Renowned for some of the biggest dance performances including his highly acclaimed work on India’s first musical ‘Zangoora’, Tampa Bay will mark Shiamak’s 11th year with IIFA. Apart from the usual razzmatazz of the awards, there will also be an IIFA Expo. As part of this initiative, a world fair to be held at the Tampa Convention Center, Florida from 24th to 26th April 2014. Bringing business, products and services from India and USA under one roof, the expo will provide a unique platform to unlock opportunities for businesses and communities, thereby promoting trade and commerce between two countries and cultures. Looks like IIFA this time has just got bigger and better.