Salman Khan's Jai Ho leaked on YouTube

For a few days now, we have been talking of how filmmakers are taking to the social media to promote and show their films. The first such instance was when we had reported that Abhay Deol and Viacom 18 Motion Pictures’ One By Two was to be shown on Facebook USA while the next was the news that had YRF adding its new channel YRF Bengali to its vast YouTube regional channels repertoire. And today we are here to report the other side. In what appears to be the first case of Bollywood’s internet leaks, the entire film of Salman Khan’s Jai Ho has found its way online within just days of its ¬theatrical release. A pirated print of the film, which was released on 24 January, was uploaded on YouTube by a Dubai-based user on 28 January. The video had 1,08,151 views till the time it was taken off by the video-sharing site on Saturday night. Surprisingly, a better print of the film was put up on Sunday morning. The pirated ¬versions spread like wildfire throughout the ¬weekend giving rise to buzz that this may be one of the reasons behind the film’s average business despite the EK Tha Tiger actor’s huge ¬fan ¬following. Finally, this is not the first time that piracy has taken the YouTube route. Illegal prints of a number of popular films have been uploaded on the site within weeks of their release. Among them are those of Besharam, Krrish 3, Grand Masti.