MUMBAI: A lot of popular faces of Bollywood have faced harsh reactions from the viewers for endorsing certain products. Fairness cream is one such product which many actresses have been endorsing and today, even actors are doing it.
A few years ago, Sushant Singh Rajput too was offered to endorse a fairness cream. The actor had reportedly turned down a staggering amount of Rs 15 crore to be the face of a fairness product.
"Sushant doesn't believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down," a source had revealed.
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The endorsement reportedly required Sushant to feature in six advertisements over three years but the actor completely denied it.
The source further revealed, "He feels that he needs to be responsible about the kind of products he lends his face to, as several people look up to him."
Explaining his decision, Sushant had said, "As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another."
While the actor is no more with us today but Sushant is still remembered for making some of the bravest and wisest decisions in his career.
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Credits: NDTV
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