RADO worldwide press and TV campaign with Hrithik Roshan

The RADO worldwide press and TV campaign was shot in Rajasthan India with Bollywood star Hrithik Roshan in early October. Les Enfants Pictures, Milan, produced the campaign for Publicis Milan. The production was line produced in India by BWP Totem Productions, Mumbai. This is the first commercial that Luca Maroni,one of Europe’s foremost tvc directors, has shot in India. The commercial has Hrithik Roshan doing his own stunts in an action drama where he does everything in his power to reach his friend’s wedding on time. Another European stalwart Stefano Galluci shot the press campaign. Except for Luca Maroni and his DOP Stefano Morcaldo, the rest of the film’s technical crew was from India.