.jpg "Home")
MUMBAI: COLORS, one of India's leading HGECs has consistently stood for social causes, is all set to reclaim the true spirit of the festival with its campaign, 'Rang, Na Kar Berang' — a clarion call for a conscious celebration. On the heels of its legacy of inspiring positive change, COLORS launches this impactful campaign to encourage Holi that brings joy without fear. Amid the laughter and splashes of colours, some dark stains remain, turning the festivities into a lifelong trauma for many, especially women. Most women have stopped playing Holi due to harassment masked as festive enthusiasm. The channel has released a powerful video highlighting this message, urging men to refrain from harassing women under the guise of Holi celebrations. Beyond this, it also highlights other pressing concerns such as water wastage, reckless drinking and driving, and excessive plastic use. This campaign doesn’t just highlight the issues, it paves the way for a solution. The video urges viewers to embrace Holi of happiness, respect, and mindful celebration — one where rules aren’t shattered but spirits are lifted, and kindness takes centre stage.
Speaking about this initiative, a COLORS spokesperson shared, “At COLORS, we've always believed that entertainment holds the power to shape mindsets and ignite change. Holi, a festival that symbolizes joy, unity, and breaking barriers, loses its essence when clouded by misbehaviour or harm. Through our campaign ‘Rang, Na Kar Berang,’ we are reminding everyone that no celebration is worth compromising someone's dignity, safety, or well-being. Let’s keep Holi vibrant for the right reasons—with love, laughter, and responsibility. This is COLORS' heartfelt appeal to ensure that the festival of colors remains a celebration of the triumph of good over evil.”
Ayesha Singh, who portrays Mannat on COLORS' 'Mannat' expressed, “As an actor, I’ve often seen Holi sequences in TV shows where the celebration feels larger than life—but what makes those moments special is that they’re joyful and respectful. COLORS’ ‘Rang, Na Kar Berang’ campaign hits home because it reminds us that real-life Holi should be just like that—full of colour, laughter, and love, but never at the cost of someone's safety or dignity. But while we drench ourselves in joy, let’s remember that 'no' always means 'no' —whether it’s about colours or consent. Celebrate with love, not force. Soak in the music, eat all the mithai you crave, but remember—Holi should leave people smiling, not scarred. Wishing you all a Holi that’s safe, joyful, and bursting with cherished memories!”
Neil Bhatt, playing Arjun in COLORS' 'Megha Barsenge' reflected, “Holi has always been that magical day when the world feels brighter. I remember that as a kid, my excitement would begin days in advance—gathering colours, plotting playful surprises, and eagerly waiting to splash colours on my friends. While we soak ourselves in the festivities, there’s something else I want to emphasize—let’s celebrate a green Holi. Please choose eco-friendly colours, conserve water, and keep our surroundings clean. And while we’re at it, let’s be green flags as citizens too looking out for one another, respecting boundaries, and ensuring everyone feels safe. The best celebrations are those that uplift, unite, and spread smiles. Let’s play Holi in a way that leaves behind nothing but happy memories.”
Sreejita De, who brings Rajnandini to life on COLORS' 'Doree,' shared, “Holi, for me, has always been a celebration woven with memories of tradition, family, and cultural roots. Growing up, Holi meant spending time with family and friends, the fragrance of gulaal, and gorging on delicious treats. But over the years, I've also seen people dampening the beauty of the festival—with animals being tormented and women facing harassment under the ruse of celebration. With COLORS' 'Rang, Na Kar Berang,' I stand alongside this powerful message that the festival is about spreading cheer and not terror. Let's take a stand against these wrongs and reclaim the true meaning of Holi. Wishing you all a Holi that’s bright, beautiful, and brimming with positivity.”
Stay tuned to COLORS for more updates!
Add new comment