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MUMBAI : Swaad ane Safalta na 20 Varsh ni Ujavani! Get ready to savor the flavor, as COLORS Gujarati proudly marks the 20th anniversary of ‘The Rasoi Show’ —the beloved heart of Gujarati kitchens! For two decades, this iconic program has not only dished out over a lakh vegetarian recipes but has also served as a nurturing space where love and culinary creativity flourish. It’s no secret that Gujaratis have a deep love for food, and ‘The Rasoi Show’ beautifully embodies this passion by empowering viewers to become the culinary experts in their own kitchens. It has become synonymous with home-cooked goodness, uniting families across generations. Like a cherished family heirloom, it’s been a trusted companion in kitchens, empowering novice cooks and transforming dreams into reality. With its cult status extending beyond India to countries like the USA, UK, Canada, Australia, and more, this show continues to inspire food lovers worldwide, making it a beloved culinary companion for generations.
Celebrating this incredible milestone, COLORS Gujarati is turning up the heat with a week-long extravaganza! From 25th to 31st October, the show will welcome six renowned cooking experts—stars who owe their success to ‘The Rasoi Show’—into the kitchen! These culinary maestros will not only whip up their favorite dishes but also share their inspiring journeys of transformation. Discover how they evolved from kitchen novices to culinary champions and how ‘The Rasoi Show’ played a vital role in their success. This is your chance to witness the magic and motivation that has made ‘The Rasoi Show’ a cherished part of so many lives!
Arnab Das, Head of Gujarati Cluster at Viacom18, said, “It fills me with immense pride to see ‘The Rasoi Show’ celebrate 20 glorious years as the longest-running show in Asia. This program has become an emblem of Gujarat’s culinary passion and creativity, inspiring millions to cook, innovate, and connect through food. It has taught viewers how to use everything from microwaves to mixers, transforming kitchens in many corners of smaller Gujarat. This milestone is a victory for the entire COLORS Gujarati team and a proud moment for the entire state of Gujarat! Here’s to 20 years of love, laughter, and culinary excellence—where every recipe tells a story, and every story is a sprinkle of our rich heritage!”
Devang Parikh, Business Head of COLORS Gujarati, added, “The Rasoi Show is more than just a TV program; it’s an emotion, a cultural movement that has touched the hearts of viewers across Gujarat and beyond. From homemakers to budding chefs, this show has been a launchpad for many to reach new heights in their culinary careers. At COLORS Gujarati, we take pride in bringing stories that are deeply rooted in our culture, connecting audiences across all diversities—after all, every home has its own unique tale to tell! As we celebrate this milestone, we look forward to many more chapters in our journey, continuing to showcase the rich culinary diversity of Gujarat. Here's to the spirit of 'Swaad' that binds us all together!”
Tune in to COLORS Gujarati from 25th to 31st October, Monday to Saturday at 2pm, for a grand celebration of 20 years of ‘The Rasoi Show’ Special Partner Society Cha— where every dish tells a delicious story!
About Colors Gujarati
The Viacom18 flagship brand, Colors Gujarati is the only Gujarati General Entertainment Channel. It reflects the changing taste of the Gujarati community and echoes the roots and traditions of the vibrant state of Gujarat through its innovative and out of the box, yet relatable and informative content. This connectivity makes the channel an integral part of every Gujarati’s life. The shows on the channel connect the urban and rural areas of the state. They act as a medium to pass the culture and rituals from rural to urban areas. Everyone from a kid to a grandfather enjoys watching Colors Gujarati.
About Viacom18
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
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