MUMBAI: Radio City, India’s leading radio network recently launched their latest campaign ‘Radio City Par Scam’ with Pratik Gandhi to urge people to get themselves vaccinated on priority. Pratik Gandhi who recently essayed the character of Harshad Shantilal Mehta in the prominent web series Scam 1992 tweaked the original dialogue from, ‘risk hai to ishq hai’ to ‘Vaccine hai to ishq hai, nahi to risk hai’ to inspire people to not lose hope and keep their perseverance on, in order to secure a booking for the vaccination slot.
Radio City in Delhiis promoting the campaign Radio City Par Scam featuring actor Pratik Gandhi and broadcasting the campaign thought of ‘Vaccine hai to ishqhai, nahi to risk hai’across all its shows from Monday to Saturday urging people to get vaccinated. On social media, Radio City is amplifying the message through social media posts and stories onits Facebook, Twitter & Instagram handles.
Sharing his thoughts, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City has always strived to spread pertinent social messages by ways of insightful campaigns to start conversations around pressing social concerns and augment actions. With the pandemic and subsequent lockdown affecting the health and morale of people, we aim to lift spirits and bring a positive difference by means of this campaign and engagement with Pratik Gandhi, who has become a household name with his recent web series. Vaccination serves as an effective solution to mitigate the widespread of the virus and return to normalcy. We hope with our campaign, we influence people’s opinions and actions towards the vaccination inoculation drive.
Actor Pratik Gandhi, added, “The peopleare a driving force and key constituent of the nation’s growth. Through Radio City Par Scam campaign, we are committed towards participating in combating the deadly Covid-19 crisis that has disrupted day to day activities and impacted livelihoods. I felt privileged to associate with Radio City for such a noble cause of spreading awareness about the vaccination drive, which is our only hope towards bringing down the rising number of positive cases in the country. With the love and support I have received from my fans all along, I feel responsible to urge each of them to not lose hope and keep their efforts in getting themselves vaccinated on.”
Radio City has always believed in expanding its role and responsibility as a harbinger of positive change in the society by providing carefully curated refreshing and innovative content that strikes a responsive chord with millions of people. The pandemic and subsequent lockdown has spread panic and anguish among citizens. With the slow dwindling of positive cases and set in motion vaccination drive, Radio City aims to educate, interest, and urge people to book their slots and get themselves vaccinated to mitigate the widespread of the deadly virus.
About Radio City:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with 19 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.2% average listenership share, respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 49, 2020). Radio City Delhi ranks #2 with a 13.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 49, 2020).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in.
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking, and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humor and the concept of agony aunt on the radio with Babber Sher and Love Guru, respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music, and provided a launchpad to budding singers with Radio City Super Singer, the first singing talent hunt on Radio.
Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards, etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.
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