MUMBAI: Sony LIV’s Shark Tank India 4 has redefined the entertainment landscape, breaking records since its exclusive OTT launch on 6th January 2025. The season has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season. Additionally, the platform has witnessed a 27% increase in engagement as compared to season 3, indicating how bold pitches, unique ideas, and innovation have captivated millions of viewers.
One of the standout successes of this season has been the incredible 100% user growth in 42 Tier 2 markets, demonstrating the show’s deep connection with aspiring entrepreneurs and viewers from small towns, creating significant impact. The platforms’ exclusive streaming model has proven to be a game-changer, amplifying the reach and engagement of the show across the nation. Shark Tank India 4 continues to inspire, empower, and elevate entrepreneurs, bringing groundbreaking business ideas to the forefront.
Shark Tank India 4 boasts an exceptional panel of Sharks, each a powerhouse in their respective industries. The panel includes Anupam Mittal, Founder and CEO of People Group (Shaadi.com); Aman Gupta, Co-Founder and CMO of boAt Lifestyle; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Ritesh Agarwal, Founder and Group CEO of OYO; Peyush Bansal, Co-Founder and CEO of Lenskart; Vineeta Singh, Co-Founder and CEO of SUGAR Cosmetics; Azhar Iqubal, Co-Founder and Chairman of Inshorts; Varun Dua, Founder and CEO of ACKO; Kunal Bahl, Co-Founder of Snapdeal and Titan Capital, Promoter of Unicommerce; and Viraj Bahl, Founder and Managing Director of Veeba/VRB Consumer Products. This dynamic mix of visionary leaders brings unparalleled expertise, innovation, and business acumen to the show, setting the stage for a transformative season.
Watch Shark Tank India 4, Monday-Friday at 8 pm exclusively on Sony LIV!
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