MUMBAI: It is rightly said, that all one seeks is entertainment, entertainment, entertainment, to keep the morale high and going in the most trying times. With a tremendous increase in demand for differentiated content on DD Free Dish, Zee Anmol and Zee Anmol Cinema are now back on DD Free Dish to ensure that the loyalists don’t miss out on their daily dose of entertainment.
Zee Anmol was a consistent leader in the HSM rural market till last year. The popular GEC channel enjoyed immense popularity in the FTA market with its deep-rooted understanding of the rural viewer, their sensibilities, entertainment needs and preferences. The role of entertainment in spreading positivity and hope amongst viewers is further pronounced now and Zee Anmol is set to provide that with an exciting content line-up for the Free Dish audiences. ZEE hopes to reclaim 25% market share with a leadership position in Rural and is gunning for a large share of the FTA revenue space.
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Catering to the demand for strong inspirational content amongst rural audiences, especially women in the age range of 15 to 30 years that constitutes the core TG for the segment, Zee Anmol is set to showcase moving stories of strong female archetypes and their real journeys of grit and resilience from the ZEEL library, with shows such as Choti Bahu, Doli Armano Ki and the immensely popular Kumkum Bhagya forming the tent-pole properties of the channel’s initial line-up right after its shift to DD Free Dish.
With Zee Anmol Cinema’s comeback, the channel aims to occupy a distinct position in the Hindi Movie space by establishing a personal connection with our viewers. Keeping the consumers sensibilities in mind, the channel is all set to entertain the viewers with family entertainers like Simmba, 2.0, Satyamev Jayate, Commando 3, Race 3, Spyder, Suriya S3, Saamy 2, K3 – Kaali Ka Karishma amongst others. With the robust content line up, the channel aims to offer an entertaining experience to the family-oriented audience.
Staying true to its brand promise, ‘Aapki Family Ka Cinema Hall’, the channel with its exclusively curated content aims to satiate the preferences of rural audiences who are rooted to their family ties and values and aspire the urban lifestyle. With a diverse content repository of 1500+ movies, the channel will air a slew of choicest movies spanning across different genres targeted to a wholesome family viewing experience.
(Also Read: ZEE guns for Leadership Position in FTA category. Zee Anmol & Zee Anmol Cinema make a comeback on DD Free Dish)
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